CODE OF ETHICS

Cabo San Lucas, Mexico | Effective 02/19/2026 | Annual Signature Required

“Our five core values guide everything we do: Fiduciary • Integrity • Respect • Standards • Tone”

ARTICLE 1 — FIDUCIARY DUTY

  • Every agent must place the client's best interests above personal gain, commission, or any other consideration at all times.
  • Agents must disclose all material facts known to them that may affect a client's decision.
  • Agents must never engage in self-dealing, undisclosed dual agency, or any arrangement that creates a conflict.
  • Client funds, deposits, and trust monies must be handled strictly according to Mexican law and brokerage procedures.

ARTICLE 1.5 — EXCLUSIVE BROKERAGE CHANNEL

  • ALL transactions, referrals, introductions, and business opportunities originating from an agent's association with
  • Be In Cabo must be conducted exclusively through the brokerage — without exception.
  • It is strictly and absolutely forbidden to enter into, facilitate, or benefit from any side deal, secret commission, referral fee, or transaction outside Be In Cabo — with any client, attorney, Notario, developer, fideicomiso institution, other agent, or any other party — whether completed or not.

ARTICLE 2 — INTEGRITY & HONESTY

  • Agents must be truthful in all communications — written, verbal, digital, or social media — with clients,

    colleagues, and the public.

  • No misrepresentation of property details, market data, pricing, ownership, or legal status is permitted under any circumstances.

  • Agents must accurately represent their qualifications, experience, and credentials.

  • Any error discovered after the fact must be immediately disclosed to the brokers and, where required, to the client.

ARTICLE 3 — RESPECT & INCLUSION

  • All clients, colleagues, and members of the public must be treated with equal dignity regardless of nationality,

    language, race, religion, gender, age, disability, or economic status.

  • Discriminatory language, behavior, or practices — in any form — are strictly prohibited and grounds for

    immediate termination.

  • Agents must maintain respectful professional relationships with all other agents and brokerages, regardless of

    competitive circumstances.

  • Harassment, intimidation, or coercion of any kind toward clients, colleagues, or any third party is grounds for

    immediate termination.

ARTICLE 4 — PROFESSIONAL STANDARDS & COMPLIANCE

  • Agents must comply fully with all applicable Mexican federal and state real estate laws, including PROFECO regulations, notarial requirements, fideicomiso regulations, and AML laws.
  • All MLS-BCS OPP rules must be followed strictly, including listing accuracy, commission sharing, cooperation obligations, and property access protocols.

  • Where applicable, agents must uphold the NAR/AMPI Code of Ethics, including obligations to clients, the public, and fellow REALTORS and AMPI members.

  • Agents must maintain all required licenses, certifications, and continuing education in good standing.

  • Confidential client information must be protected at all times and never shared without explicit written client authorization.

ARTICLE 5 — PROFESSIONAL TONE & CONDUCT

  • Agents must maintain a professional, courteous, and solution-oriented tone in all interactions — in person, by phone, by email, by WhatsApp, and on social media.

  • Public communications, including social media posts, must represent Be In Cabo with professionalism and

    accuracy. No agent may post content that disparages clients, colleagues, competitors, or the Cabo market.

  • Agents must respond to client inquiries within 24 hours on business days.

  • Professional dress and presentation are required at all client-facing events, property showings, and official brokerage functions.

ARTICLE 6 — VIOLATIONS & CONSEQUENCES

  • All reported or suspected violations will be reviewed and ruled upon exclusively by Zoreli Verónica Canelón and

    Troy Daniels, Co-Owners and Brokers of Be In Cabo Real Estate Group.

PART A — What Constitutes Each Level

LEVEL 1 — MINOR

  • Failure to respond to a client inquiry within 24 hours on a business day.

  • Unprofessional tone in a single communication (email, WhatsApp, social media)

  • Minor listing inaccuracies corrected promptly

  • Failure to sign the annual Code of Ethics acknowledgment by the required date

  • Improper attire at a standard professional event

LEVEL 2 — MODERATE

  • Repeated Level 1 violations (2 or more in any 12-month period)

  • Misrepresentation of personal qualifications, experience, or credentials

  • Failure to disclose a known material fact to a client

  • Sharing confidential client information without authorization (first offense)

  • Violation of MLS-BCS OPP listing or cooperation rules

  • Conduct that publicly embarrasses the brokerage

LEVEL 3 — SERIOUS

  • Repeated Level 2 violations (2 or more in any 12-month period)

  • Unauthorized contact with another agent's client for personal gain

  • Harassment or disrespectful conduct toward a client or colleague (first offense)

  • Failure to comply with Mexican Anti-Money Laundering (AML) laws and all other applicable federal and state regulations

LEVEL 4 — SEVERE — IMMEDIATE TERMINATION

  • Any form of discrimination based on protected characteristics

  • Misappropriation or mishandling of client funds

  • Deliberate misrepresentation or fraud of any kind

  • Any side deal, secret commission, or transaction outside the brokerage (completed or not)

  • Harassment or assault of any kind

  • Deliberate violation of Mexican Anti-Money Laundering (AML) laws or any other applicable federal, state, or regulatory law

  • Unauthorized intentional disclosure of confidential client information

  • Any Level 3 violation committed a second time

PART B — Consequences by Level

LevelDescription
Level 1 - MinorVerbal warning + mandatory retraining
Level 2 - ModerateWritten warning on file + supervised performance plan (30Ð90 days)
Level 3 - SeriousSuspension of brokerage privileges, CRM access, lead assignment, training, tours, social events, and other team activities pending full investigation. Earned commissions on closed transactions are not affected.
Level 4 - SevereImmediate termination of association with Be In Cabo Real Estate Group and, where applicable, reporting to MLS-BCS, NAR/AMPI, and/or Mexican regulatory authorities.

PART C — Escalating Consequences for Repeat Offenses

Offense HistoryEscalates ToConsequence
2nd Level 1 in 12 monthsLevel 2Written warning + 30-day performance plan
3rd Level 1 in 12 monthsLevel 3Full suspension of brokerage privileges
2nd Level 2 in 12 monthsLevel 3Full suspension pending investigation
3rd Level 2 in 12 monthsLevel 4Immediate termination
2nd Level 3 (any period)Level 4Immediate termination + regulatory reporting
Any Level 4ImmediateNon-negotiable termination

ARTICLE 7 — REPORTING OBLIGATIONS

  • Any agent who becomes aware of a potential violation by another agent is obligated to report it promptly and in good faith to the brokers.

  • Reports may be made in person, by email, or by WhatsApp directly to Zoreli Verónica Canelón or Troy Daniels. All reports will be treated with strict confidentiality.

  • Retaliation against any agent who reports a violation in good faith is strictly prohibited and is itself a Level 3 violation.

ARTICLE 8 — ANNUAL ACKNOWLEDGMENT

  • This Code of Ethics must be read, understood, and signed by every agent annually. Failure to sign by the required date is a Level 1 violation.

  • The brokers reserve the right to amend this Code at any time. Agents will be notified of any changes and required to sign an updated acknowledgment.