CODE OF ETHICS
Cabo San Lucas, Mexico | Effective 02/19/2026 | Annual Signature Required
“Our five core values guide everything we do: Fiduciary • Integrity • Respect • Standards • Tone”
ARTICLE 1 — FIDUCIARY DUTY
- Every agent must place the client's best interests above personal gain, commission, or any other consideration at all times.
- Agents must disclose all material facts known to them that may affect a client's decision.
- Agents must never engage in self-dealing, undisclosed dual agency, or any arrangement that creates a conflict.
- Client funds, deposits, and trust monies must be handled strictly according to Mexican law and brokerage procedures.
ARTICLE 1.5 — EXCLUSIVE BROKERAGE CHANNEL
- ALL transactions, referrals, introductions, and business opportunities originating from an agent's association with
- Be In Cabo must be conducted exclusively through the brokerage — without exception.
- It is strictly and absolutely forbidden to enter into, facilitate, or benefit from any side deal, secret commission, referral fee, or transaction outside Be In Cabo — with any client, attorney, Notario, developer, fideicomiso institution, other agent, or any other party — whether completed or not.
ARTICLE 2 — INTEGRITY & HONESTY
Agents must be truthful in all communications — written, verbal, digital, or social media — with clients,
colleagues, and the public.
No misrepresentation of property details, market data, pricing, ownership, or legal status is permitted under any circumstances.
Agents must accurately represent their qualifications, experience, and credentials.
Any error discovered after the fact must be immediately disclosed to the brokers and, where required, to the client.
ARTICLE 3 — RESPECT & INCLUSION
All clients, colleagues, and members of the public must be treated with equal dignity regardless of nationality,
language, race, religion, gender, age, disability, or economic status.
Discriminatory language, behavior, or practices — in any form — are strictly prohibited and grounds for
immediate termination.
Agents must maintain respectful professional relationships with all other agents and brokerages, regardless of
competitive circumstances.
Harassment, intimidation, or coercion of any kind toward clients, colleagues, or any third party is grounds for
immediate termination.
ARTICLE 4 — PROFESSIONAL STANDARDS & COMPLIANCE
- Agents must comply fully with all applicable Mexican federal and state real estate laws, including PROFECO regulations, notarial requirements, fideicomiso regulations, and AML laws.
All MLS-BCS OPP rules must be followed strictly, including listing accuracy, commission sharing, cooperation obligations, and property access protocols.
Where applicable, agents must uphold the NAR/AMPI Code of Ethics, including obligations to clients, the public, and fellow REALTORS and AMPI members.
Agents must maintain all required licenses, certifications, and continuing education in good standing.
Confidential client information must be protected at all times and never shared without explicit written client authorization.
ARTICLE 5 — PROFESSIONAL TONE & CONDUCT
Agents must maintain a professional, courteous, and solution-oriented tone in all interactions — in person, by phone, by email, by WhatsApp, and on social media.
Public communications, including social media posts, must represent Be In Cabo with professionalism and
accuracy. No agent may post content that disparages clients, colleagues, competitors, or the Cabo market.
Agents must respond to client inquiries within 24 hours on business days.
Professional dress and presentation are required at all client-facing events, property showings, and official brokerage functions.
ARTICLE 6 — VIOLATIONS & CONSEQUENCES
All reported or suspected violations will be reviewed and ruled upon exclusively by Zoreli Verónica Canelón and
Troy Daniels, Co-Owners and Brokers of Be In Cabo Real Estate Group.
PART A — What Constitutes Each Level
LEVEL 1 — MINOR
Failure to respond to a client inquiry within 24 hours on a business day.
Unprofessional tone in a single communication (email, WhatsApp, social media)
Minor listing inaccuracies corrected promptly
Failure to sign the annual Code of Ethics acknowledgment by the required date
Improper attire at a standard professional event
LEVEL 2 — MODERATE
Repeated Level 1 violations (2 or more in any 12-month period)
Misrepresentation of personal qualifications, experience, or credentials
Failure to disclose a known material fact to a client
Sharing confidential client information without authorization (first offense)
Violation of MLS-BCS OPP listing or cooperation rules
Conduct that publicly embarrasses the brokerage
LEVEL 3 — SERIOUS
Repeated Level 2 violations (2 or more in any 12-month period)
Unauthorized contact with another agent's client for personal gain
Harassment or disrespectful conduct toward a client or colleague (first offense)
Failure to comply with Mexican Anti-Money Laundering (AML) laws and all other applicable federal and state regulations
LEVEL 4 — SEVERE — IMMEDIATE TERMINATION
Any form of discrimination based on protected characteristics
Misappropriation or mishandling of client funds
Deliberate misrepresentation or fraud of any kind
Any side deal, secret commission, or transaction outside the brokerage (completed or not)
Harassment or assault of any kind
Deliberate violation of Mexican Anti-Money Laundering (AML) laws or any other applicable federal, state, or regulatory law
Unauthorized intentional disclosure of confidential client information
Any Level 3 violation committed a second time
PART B — Consequences by Level
| Level | Description |
|---|---|
| Level 1 - Minor | Verbal warning + mandatory retraining |
| Level 2 - Moderate | Written warning on file + supervised performance plan (30Ð90 days) |
| Level 3 - Serious | Suspension of brokerage privileges, CRM access, lead assignment, training, tours, social events, and other team activities pending full investigation. Earned commissions on closed transactions are not affected. |
| Level 4 - Severe | Immediate termination of association with Be In Cabo Real Estate Group and, where applicable, reporting to MLS-BCS, NAR/AMPI, and/or Mexican regulatory authorities. |
PART C — Escalating Consequences for Repeat Offenses
| Offense History | Escalates To | Consequence |
|---|---|---|
| 2nd Level 1 in 12 months | Level 2 | Written warning + 30-day performance plan |
| 3rd Level 1 in 12 months | Level 3 | Full suspension of brokerage privileges |
| 2nd Level 2 in 12 months | Level 3 | Full suspension pending investigation |
| 3rd Level 2 in 12 months | Level 4 | Immediate termination |
| 2nd Level 3 (any period) | Level 4 | Immediate termination + regulatory reporting |
| Any Level 4 | Immediate | Non-negotiable termination |
ARTICLE 7 — REPORTING OBLIGATIONS
Any agent who becomes aware of a potential violation by another agent is obligated to report it promptly and in good faith to the brokers.
Reports may be made in person, by email, or by WhatsApp directly to Zoreli Verónica Canelón or Troy Daniels. All reports will be treated with strict confidentiality.
Retaliation against any agent who reports a violation in good faith is strictly prohibited and is itself a Level 3 violation.
ARTICLE 8 — ANNUAL ACKNOWLEDGMENT
This Code of Ethics must be read, understood, and signed by every agent annually. Failure to sign by the required date is a Level 1 violation.
The brokers reserve the right to amend this Code at any time. Agents will be notified of any changes and required to sign an updated acknowledgment.